Hot! Ryan Lochte Makes A Bigger Splash Than Michael Phelps Among Olympics

"With the around the world news within the Olympics attaining a a fever message because most people method this cracking open service televised tonight inside the U.S., we thought we would apply Attensity's public analytics methods to find the actual sentiment expressed upon myspace when it comes to your game titles and the important athletes," said Michelle de Haaff, vice chief executive of strategy and also management and business advancement from Attensity. "We were being surprised because of the quantity connected with conversations based all-around Phelps as well as Lochte plus the remarks into your individual recognition with the two swimmers."

Attensity's files shows how the peak of brings up concerning Lochte as well as Phelps occurred on June 25 any time Lochte earned the actual mens 400-meter personal medley ultimate at the U.S. Olympic swimming studies in Omaha. The single best surge in advertising and marketing reviews among this month-long period, however, came on July nineteen once Lochte tweeted that this individual would help make telephone calls for you to fans.

Phelps generated extra remarks inside social networking in comparison with Lochte, together with 96 percent getting constructive sentiment toward Phelps. Lochte, however, swam prior to Phelps by building a good unbelievable 99 percent positive rating. What records for this specific minor big difference is definitely Lochte's super-loyal fanbase dubbed "The Lochte Nation," whose giddy reviews contrasted along with these on Phelps's identified overexposure along with past marijuana usage.

2012 Attensity Group. Attensity is often a trademark connected with Attensity Group within the United States and/or various other countries. Other type in addition to solution these people : are usually trademarks or documented trademarks in their respective holders. All rights reserved.

Contacts:Michelle de Haaff, VP of Strategy, (650) 433-1700, mdehaaff@attensity.com Lisa Hawes, Sterling Communications, (408) 884-5155,

SOURCE Attensity