CARLSBAD, Calif., Dec. 15, 2011 /PRNewswire/ Callaway Golf Company (NYSE: ELY) today proclaimed the store of an advanced, imaginative position for a number of Emmy in addition to Grammy Award-winning actor, musician and performer as well as devoted golfer Justin Timberlake . A Callaway Staff Professional considering 2008, Timberlake will certainly bring their versatile talents like a Creative Director for any Callaway account involving Brands. Timberlake will engage in the development and execution with high-level principles within Callaway's internet marketing actions and provide wide-ranging discussion within the graphic manifestation of the actual Brand. The multi-year contract has been declared by simply Jeff Colton, Sr. Vice President of Global Brand as well as Product, Callaway Golf.
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"We possess caused Justin to get more in comparison with some decades currently and have got recently been adequately happy with the a higher standard top quality he / she brings for you to anything they are required with," claimed Colton. "Justin will be a tremendously talented artist and an passionate golfer that has a strong enthusiasm to get Callaway products, along with his resourceful power will certainly assist all of us effectively as most people meet up with your next generation with golfers. The opportunity take someone together with his multifaceted skillsets into our own inspiring matrix is quite rare, plus their input possesses witout a doubt made an impact."
Timberlake's original work as a Creative Director regarding Callaway will assistance that Company's 2012 RAZR distinct premium playing golf equipment, including the lately created . Callaway's 2012 manufacturer product line shall be brought out within the first 1 / 4 connected with next season by way of your Company's future "Epic Demo" plan becoming shot this kind of weeks time throughout Las Vegas around many iconic town landmarks, such as Bellagio Fountain. Timberlake's charges to be able to Callaway's Epic Demo campaign, which attributes Callaway team authorities Phil Mickelson and Alvaro Quiros, consists of effort when using the inspiring squads in addition to Director Joseph Kahn.
"It's generally wonderful whenever professional projects surround things of which I am passionate about, as well as the game connected with tennis in addition to my personal function with Callaway unquestionably fit which criteria," reported Timberlake. "I'm getting excited about delivering a brand opinion to the class focusing on the social aspects, interesting plus chosen lifestyle connected to Callaway plus actively playing golf."
A fervent golfer, Timberlake's soaring standing within the sport activity likewise includes annual web host works on the Justin Timberlake Shriners Hospitals pertaining to Children Open PGA Tour event around Las Vegas, NV in addition to engagement within the major Pro Am tournaments. Along along with his parents, Timberlake is the owner of along with manages Mirimichi, a world-class shining greens and also studying facility based in close proximity to his local of Memphis, Tenn.
About Callaway Golf
Through an unwavering motivation to innovation, Callaway Golf Company (NYSE:ELY) creates products and services designed to make every single golfer an improved golfer. Callaway Golf Company companies along with sells club sets in addition to golf balls, plus has for sale world of golf apparel, slippers as well as accessories, less than the particular Callaway Golf , Odyssey , Top-Flite , and Ben Hogan manufacturers around more than 110 locations worldwide. For considerably more make sure you take a look at shop.callawaygolf.com .
CONTACT:
Tim Buckman Callaway Golf (760) 804-4133
For Justin Timberlake: Sonia Muckle M2M Construction Sonia@M2MConstruction
SOURCE Callaway Golf Company
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