Ford has teamed up having sociable adventure programmer Zynga to help host just what it's got dubbed the world's major " Words With Friends " game to advertise it is 2013 Escape model.
On Tuesday, Nov 15 (that's today), coming from 11pm for you to night time EST, admirers inside the U.S. can with each other participate in Words With Friends alongside celebrity Jenny McCarthy, who'll end up being with an event inside Los Angeles. While they will do, the whole show you photograph from the brand-new 2013 Ford Escape will become exposed on massive screens. The different Escape will debut in the Los Angeles Auto Show tomorrow.
"We're calling that 'Jenny McCarthy versus the world,'" Worthem said.
Ford preferred McCarthy - a good actress, model, plus ex - Playboy Playmate on the Year - because, "Number one, all of us wanted someone which performs the particular game and may be truly fun," she adds.
"By revealing the brand new Escape by way of a well-liked social activity similar to Words With Friends, Ford is ready in order to expand its get to past standard social channels in order to mobile or portable stands that hire some sort of larger audience," explained Matt VanDyke, director with U.S. promoting devices to get Ford, in a very statement.
That larger viewers involves fresh professionals, which usually Worthem affirms could be the targeted because of this special initiative.
The Words With Friends event would be the primary inside a series involving public igaming initiatives to become launched when portion of Escape Routes, an upcoming on the net interactive actuality string that can feature six competitors with two that will journey around the world as well as remain competitive with confidential and also real-life challenges.
According to be able to Worthem, Ford will get started spreading regarding Escape Routes surrounding the very same time period the vehicle is usually discovered about Tuesday. Escape Routes will signature using a selection of digital systems around Spring 2012.
Other Zynga games include things like CityVille, FarmVille, FrontierVille, Mafia Wars 1 and 2, and Treasure Isle.
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